What is Zomato Gold
Zomato has reintroduced its Zomato Gold loyalty program, which replaces the previous Pro Plus membership offered by the company. Zomato discontinued the Pro Plus membership in 2021.
The current Zomato Gold program is the fourth version of the loyalty program offered by the company. To give some context, in 2021 Zomato introduced Pro Plus membership, which replaced the Pro membership that was launched in 2020. The Pro membership replaced the original Gold program which originally focused on discounts for dining in at restaurants. The Pro plan, on the other hand, offered perks such as priority deliveries and discounts on online food orders. Now, the benefits offered by the program have undergone significant changes.
Price and Benefits
- To celebrate the launch of their new service, Zomato is providing a complimentary Gold membership for three months to current Pro members until April 25th. The company has temporarily set the price of the Gold subscription plan at Rs 149 for a three-month period and the cost of the yearly plan will be announced later. The food delivery company has also announced several perks included in the subscription package.
- The main feature is the ability to get free delivery on orders above Rs 199, but it’s important to note that this is only available for restaurants within a 10 km radius of the user.
- Additionally, the platform has announced that if an order is delayed, customers will receive a Rs 100 coupon,
- Customers will also have VIP access during busy times. This simply means Gold subscribers will have access to restaurants during high demand and get priority over normal users
Furthermore, Zomato Gold provides deals for dining out. It has collaborated with more than 10,000 restaurants nationwide, enabling Gold members to receive up to a 40% reduction while eating at participating establishments.